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Xavier Esclusa Creative Director

Twopots Design Studio
Creative Director
A global studio
Wherever the work demands
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(01) — Selected Works
FEH Brand Identity ↗︎
Tyto PR Brand Identity ↗︎
Coca-Cola Ice Cold Art Direction ↗︎
Kyma Coffee Roasters Branding ↗︎
Thewa Brand Identity ↗︎
Tràmit Brand Identity ↗︎
Ice Cream Truck Brand Identity ↗︎
Matoke Experience Brand Identity ↗︎
Mamba Branding ↗︎
Retro Brands Videotape Poster Collection ↗︎
Retro Brands Videotape II Poster Collection ↗︎
100 Years Bauhaus Poster Collection ↗︎
Mercat de Música Viva Advertising ↗︎
Marta Rabassa Brand Identity ↗︎
Talent for a Better Society Brand Identity ↗︎
005 Thewa Poster Series Art Direction ↗︎
006 Watecho Naming & Branding ↗︎
007 De Sera Brand Identity ↗︎
008 UEV Centenary Poster Editorial ↗︎
View full archive on Behance ↗︎
(03) — About me

If you make a wish, wish for an idea.

Xavier Esclusa Trias

Xavier Esclusa Trias
( 01 ) Recognition & Awards 5 +
2020Clio Awards New York · International Jury, Design Craft
2020Design Cup · International Jury
2021White Square Festival · International Jury, Branding & Digital
PressPrintmag · Experimenta · Inspiration Grid · Brands Awesome · Abduzeedo
Digital80+ Projects Featured on Behance · Creativity & Impact
( 02 ) Services & Expertise 12 +
 · Brand Identity & Visual Systems
 · Creative & Art Direction
 · Campaign Strategy & Advertising
 · Packaging Design
 · Editorial & Print
 · AI-Driven Creative Production
 · Creative Team Leadership
 · Brand Strategy & Consulting
 · Digital Systems & UX Direction
 · Workshops & Lectures
 · Naming & Verbal Identity
 · Film & Motion Direction
( 03 ) Teaching & Mentorship 500+ +
EuropeWorkshops · lectures · conferences · talks
USASelected creative engagements
Lat. AmericaMexico · Guatemala
AsiaCreative education & mentorship
Middle EastSelected collaborations
Global500+ creatives mentored worldwide
( 04 ) Leadership & Direction 8 +
DirectionCreative Direction · Leading global creative vision from concept to delivery
DirectionArt Direction · Visual strategy, composition & brand aesthetics
StrategyCreative Strategy · Concept development & design thinking
StrategyBrand Strategy & Visual Identity · Long-term positioning systems
StrategyCampaign Strategy & Storytelling
PeopleTeam Leadership & Mentorship · Cross-functional creative teams
Scale200+ projects · Europe, Middle East, Asia & USA
ScaleBudgets up to €100K · End-to-end ownership & quality assurance
(04) — Selected Clients · 2014—2026
(05) — Get in touch

The right brief
finds the right director.

Studio

Twopots Design Studio Barcelona · Southeast Asia
Working globally

Elsewhere

Coca-Cola Ice Cold Poster Collection
(001) — Campaign · Art Direction · 2014

Coca-Cola
Ice Cold

Twopots Design Studio for Coca-Cola EMEA
Client
Coca-Cola
EMEA
Scope
Campaign
Art Direction
Year
2014
Studio
Twopots
Design Studio
Ice Cold — Skate
Ice Cold — Dancer
Ice Cold — Boy Kite
Ice Cold — Diver
Ice Cold — Fresh
Ice Cold — Cold Wave Ribbon
Ice Cold — Teal
Ice Cold — Cold Wave Black
(01) — Brief & context

Cold enough to stop the summer.

Coca-Cola wanted something that felt like the first sip. Not a product shot — a sensation. The campaign brief was simple on paper: make the cold feel visual. The answer was a series of posters built entirely around temperature as a design language.

We stripped the visual system to its essentials — the red, the condensation, the impossible blue of a sky at peak summer — and let the tension between heat and cold do the storytelling. No copy beyond the brand. The product speaks through sensation, not description.

(02) — Concept

Temperature as typography.

The entire visual system runs on contrast — not just colour contrast, but thermal contrast. Every composition is a collision between the heat that surrounds the bottle and the cold radiating from it. Condensation becomes texture. Ice becomes negative space. The cold is the design.

Each poster in the series holds a different moment: the bottle pulled from ice, the first pour, the glass catching light on a terrace. Sequential, but every image able to stand alone. A campaign that works as a poster series and as a single, unified brand statement.

(03) — Outcome

Rolled out across twelve markets.

The campaign ran in twelve European markets during the summer of 2014, across outdoor, print, and point-of-sale. The poster series was later included in Coca-Cola's internal brand archive as a reference for thermal visual communication.

It remains the clearest example in the Twopots portfolio of restraint as a campaign strategy: less message, more feeling. One brand, one temperature, one summer.

Creative Direction

Xavier Esclusa Trias Twopots Design Studio

Photography

Studio production Barcelona, 2014

Print & Production

Coca-Cola EMEA 12 markets · Summer 2014
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Tyto PR
Brand Identity

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